Marketing Jul 2026 Updated Sep 2, 2026 6 min 480 readers

The Funnel Before the Funnel

The pre-funnel trust work that doubles conversion.

Ad Lab

Contributor

Before the ad funnel, there's the trust funnel โ€” verification, reviews, and a recognizable identity. We instrumented the pre-funnel and saw conversion double on the same traffic.

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Ad Lab

Ad Lab is a NoFortune contributor covering the stories behind the systems.