Founded in Los Angeles in 2018 by visionary artist and entrepreneur Elliot Daemon, 11:11 RECORDS is rewriting the blueprint for the music industry. What began as a creative collective during the SoundCloud era has evolved into a fully realized label rooted in Hollywood minimalism, futurism, and spirituality, all built around one core purpose: to protect artists, unite people, and turn potential into legacy.
In 2021, Elliot transformed the collective into an official record label, creating a structure designed to fix what’s broken in today’s industry, from exploitative contracts to wasted creative energy and disorganization. 11:11 RECORDS stands as a disciplined, future-driven force that empowers artists to thrive on their own terms.
“As far as we’re concerned, every creative we work with is a long-term business partner,” says Elliot Daemon. That philosophy has taken the label into the top 5% of record labels worldwide, earning collaborations with Grammy-winning artists, top-tier studios, and global recognition for its forward-thinking approach.
Now entering a bold new era, 11:11 RECORDS is unveiling a fresh wave of artists and projects. The upcoming roster includes West LA’s own Lil Tenn (aka Lylxtenn) who’s worked with Live Nation, Virgin Music, and Empire and North Carolina’s ODV Yung33n, celebrated for his sharp lyricism and raw storytelling. Together, they represent the next generation of music’s cultural leaders.
With new A&R, Sync Licensing, and strategic partnerships underway, 11:11 RECORDS continues to set the global standard for what it means to nurture and release creativity in the modern era.
Follow and stay updated with more!
Instagram:
https://www.instagram.com/1111recordsorg
Website:
