Rapper Gunna is taking his passion for wellness to the next level with a major business move: becoming co-owner of Flerish, a clean hydration brand that’s quickly making waves in the performance and health space. The announcement, made between July 2 and July 3, 2025, comes just months after the company launched in late 2024—and signals a new chapter in Gunna’s evolving personal and professional journey.
Flerish was founded by Avery Johnson Jr. and Nick Nevins with a mission to promote natural hydration through beverages free of artificial additives. Built around a clean and health-conscious formula, the brand aims to provide a smarter alternative to sugary energy drinks and sodas—especially for people focused on fitness, recovery, and day-to-day performance.
Gunna, known for his chart-topping records and trendsetting style, emphasized that his involvement with Flerish isn’t just a celebrity endorsement. “I don’t put my name behind just anything,” he said. “Flerish is different—clean, effective, and something I actually use every day.”
The partnership also reflects a deeper shift in the Atlanta rapper’s lifestyle. Over the past year, fans have seen Gunna lean into wellness, discipline, and a more intentional approach to both his health and image. His investment in Flerish aligns with that transformation, and he’s not taking a passive role—he plans to collaborate directly with the founders on brand direction and marketing strategies.
With Gunna on board, Flerish is expected to connect with a wider, younger audience—especially those already tapped into the rapper’s music, fashion, and cultural influence. The clean hydration market has been growing fast, fueled by a demand for better-for-you beverages, and Flerish is stepping into that space with both credibility and momentum.
As Gunna continues expanding his business portfolio, his stake in Flerish adds a fresh, health-forward dimension to his brand—and offers fans a glimpse at where he’s headed next.
