Jonathan Majors and Meagan Good have launched their first joint venture as a married couple, introducing “Honor Culture,” a wellness brand that combines physical fitness, mental health, and community. The couple announced the project on Instagram, sharing a series of posts that show them training together in branded gear. As Meagan Good captioned one of the teasers, “Sแดแดแดแดสษชษดษข’s แดแดแดษชษดษข โฆSแดแดส แดแดษดแดแด @h0n0rculture.”
The response to the launch was immediate, with one user commenting, “And I’m gone support it! โฆ I don’t even know what IT is yet.” Another user added, “Date idea: let’s go workout & grab smoothies after!” Honor Culture is being pitched as a full-scale wellness movement that emphasizes community alongside physical training, making it more than just a fitness app.
The launch marks a new chapter for the couple, who tied the knot in March during a quiet backyard ceremony at their Los Angeles home. Only their mothers were present, with Jonathan Majors’ mother, a pastor from Dallas, officiating the wedding and Meagan Good’s mother serving as the witness. Majors proposed in Paris earlier this year after getting permission from Good’s father, and the couple exchanged engraved rings in Hawaii.
Their relationship became public in May 2023, shortly after Good finalized her divorce from DeVon Franklin and while Majors was dealing with legal issues. Despite the scrutiny, Good remained by his side, attending multiple court appearances and publicly supporting him. In an interview with AllHipHop earlier this year, Jonathan Majors opened up about his chemistry with Meagan Good, discussing their relationship and how it has evolved over time.
