This article provides an overview of the top Australian fashion influencers to watch in 2025, along with insights into the local Aussie trends and tips on choosing the best fit for your brand. Here’s a summary:
Top 10 Australian Fashion Influencers:
- Nicole Warne (@nicolewarne) – 2.3M Instagram followers
- Lily May Mac (@lilymaymac) – 3.4M Instagram followers
- Maxine Wylde (@maxinewylde) – 458K Instagram followers
- Antoinette Marie (@sydneyfashionblogger) – 1M Instagram followers
- Emily Venz (@emilyvenz) – 466.3K Instagram followers
- Jadé Brycki (@jadetunchy) – 547.2K Instagram followers
- Margaret Zhang (@margaretzhang) – 2.1M Instagram followers
- Jacquie Alexander (@jacquiealexander) – 325.4K Instagram followers
- Bree Lenehan (@breeelenehan) – 1.1M Instagram followers
- Natalie Roser (@natalie_roser) – 1.5M Instagram followers
Additional Influencers:
The article also mentions 18 additional Australian fashion influencers across various categories, including:
- Mature Australian women’s fashion influencers: Violeta Zuvela, Ginger and Carman, Fifi Milne
- Gen-Z Australian fashion influencers: AJ Clementine, Sophia Begg, Isabelle Petzl
- Body-positive Australian fashion influencers: Riley Hemson, Suzanne Stevens
- High-fashion Australian fashion influencers: Joshua Paine, Izi Angus, Shaun Birley, Donny Galella, Marvin Osifo
- Everyday Australian fashion influencers: Sammy Robinson, Martha Kalifatidis, Sasha Morpeth, Nathan McCallum, Andrew Davie
Trends and Insights:
- 40% of Australians have bought something online after seeing it on social media, with 70% of younger Aussies making purchases after seeing influencer promotions.
- Sustainability, inclusivity, and realness are key trends in the Australian fashion market.
- Social shopping and live shopping experiences are on the rise.
- Micro and nano influencers are becoming more popular due to their loyal audiences and higher engagement rates.
Tips for Choosing the Right Influencer:
- Audience fit: Use tools like Sprout Social’s fashion influencer insights to match influencers with your target audience.
- Engagement rate: Look for influencers with engagement rates between 3% and 6%.
- Content style and quality: Choose influencers whose content style fits your brand voice.
- Brand safety and reputation: Check influencer history carefully to avoid risks.
- Platform presence: Consider influencers with a strong presence on Instagram, TikTok, and YouTube.
- Authenticity and values: Audiences want real voices, so choose influencers who align with your brand values.
Overall, the article provides a comprehensive overview of the Australian fashion influencer landscape and offers tips for brands to find the right influencers to partner with.
