This launch marks a milestone within the nation artists’ friendship that spans over a decade. Parker McCollum and Randy Rogers Band’s first-ever collaboration, “Is This Factor Workin'” began as a jam session and has now come to life in a music video that captures the laid-back really feel of a real Texas friendship.
Directed by award-winning filmmaker Dustin Haney, the video was shot in New Braunfels, Texas and set contained in the Barbarossa Trough, a beloved native bar with deep Texas roots that has been the location of loads of music movies up to now, in line with Rogers. “I personal a rooftop bar in New Braunfels known as the Misplaced & Discovered. My companions and that enterprise enterprise additionally owned this place…It is known as the Barbarossa Trough. I want I knew the historical past, but it surely’s been round a very long time. The truth is, they’re round so lengthy that they picked it up and moved it a pair occasions trigger individuals find it irresistible a lot,” he defined.
The video opens with Randy Rogers pulling as much as the middle-of-nowhere bar in his rustic pickup truck. He makes his approach inside, takes a seat in entrance of the mic and begins performing the music to anybody who would hear contained in the virtually empty bar. The purchasers sitting on the lengthy wood bar high take a look in Rogers’ path earlier than returning to their conversations, thus echoing the early days of enjoying for whoever would hear.
After a sequence of clips that discover him taking turns plucking his guitar inside, on the porch or taking a break with a cigarette on the bar, Parker McCollum lastly makes his entrance. His tall shadowy determine abruptly seems within the doorway with the solar illuminating the dusty environment. He shortly picks up his personal guitar and joins Rogers in ending out the rest of the brand-new launch that performs like a late-night, whiskey-fueled confession.
Their vocals come collectively to discover the emotional chaos pushed from the attitude of somebody who’s had one too many drinks and now finds themselves wrestling with heartache and questioning if anybody’s really listening. The pair of Texas natives alternate harmonies and heat glances amid the stripped-back visuals that lean into the real-life friendship between Randy and Parker. “It was only a easy thought, quite simple video of simply showcasing Parker and I and our relationship,” Rogers informed us. “And I feel it is humorous as a result of there’s no person in any respect within the bar in addition to a number of people who find themselves irritated that we’re there. Type of jogs my memory of the nice outdated days.”
After they weren’t busy capturing in entrance of the digicam, Randy Rogers says he and McCollum simply loved the chance to hang around and compensate for one another’s lives. “As soon as once more, we do not see one another fairly often, so we have been each there for a number of hours and he was capturing some B roll stuff too…I imply, it is like we’re all the time working. We have been capturing B roll behind the scenes and getting some content material for the promotion of all of it, and we have been slicing up and having a great time. So it was very a lot a workday, but it surely was additionally a reasonably relaxed day as a result of the set wasn’t too massive, and there weren’t a complete lot of individuals round. And so it was good to have a motive to hang around for a number of hours.”
“Is This Factor Workin'” was penned by each nation acts alongside Monty Criswell. It got here collectively in the identical week that in addition they wrote McCollum’s “Killin’ Me,” and some different tracks. As Rogers identified, the most recent launch presents an upbeat tempo that makes it a fantastic addition to any stay set. “It is a fantastic music to start out a set with, if you happen to would take into consideration that, constructing a set record round it. Like, ‘Hey, is that this factor working? Is that this factor on?’ After which it kicks in with the tempo.”
Whereas they have not introduced it to life on stage collectively but, he claims that chance will come up quickly. This drop occurred to return at a good time as a result of the legendary Texas group is at the moment on the street with Parker McCollum in help of his 2025 headlining tour. Parker McCollum and Randy Rogers Band go approach again, with their friendship starting about 10 years in the past when McCollum was simply beginning out and would open reveals for Randy Rogers Band. Randy not solely managed Parker early on but additionally served as a mentor, and the 2 have remained shut collaborators ever since. “I took him underneath my wing then with my administration firm, and we began working collectively…We began and simply bought it. We bought the hearth so massive that Nashville and file labels and publishing firms and whatnot had to concentrate. And in addition we bought it so massive that Parker sort of was accountable for his personal future, so it labored out.”
Trying again on these early days, Rogers says he knew McCollum was destined to take his profession far due to how hungry he was and the way keen he was to be taught in regards to the enterprise. “He wished it actually, actually unhealthy. He was in it for the precise causes. It wasn’t all a couple of celebration. He wished to be a greater songwriter,” Rogers defined. “I like his voice. I like the way in which he carried himself, the truth that he is a gentleman. He was raised to respect girls or respect your elders, respect who you are working for, and I taught him simply my entire mantra is simply be wonderful and be executed. Do not stick round too lengthy. Do not out-stay your welcome. We began doing that. It was simply sort of rinse and repeat, rinse and repeat.”
Along with sharing harmonies on the band’s new launch, “Is This Factor Workin’,” Rogers additionally acted as a co-writer on a number of tracks that seem on McCollum’s newest self-titled album which got here out on June twenty seventh. Plus, they collaborated as co-writers on their newest single, “Break Itself.” “Is This Factor Workin'” marks the second new observe launch from Randy Rogers Band with extra new music on the way in which later this yr. Seeing Parker McCollum proceed to work so arduous and tirelessly all through his profession, has impressed Randy Rogers to do the identical. He went on to specific true gratitude in the direction of the rising nation act for together with him in these writing periods which have resulted in both Parker or Randy slicing about “30 to 40%” of the songs that have been penned collectively. “I am grateful that Parker invited me in on a few of these writes. We did not do a complete lot of writing collectively when he was youthful. It was simply sort of strictly enterprise. I used to be serving to him sort of navigate the waters and a few of these arduous selections. And so I feel that I am very grateful for him to incorporate me in on a few of these songs and a few of these writes. They usually’ve all turned out nice.”
Rogers added, “I am simply actually happy with him and actually happy with this venture collectively. And such as you mentioned, I hope many extra. He bought me on stage final weekend to do ‘Killin’ Me,’ and so I felt cool up there. Numerous kids on the market me.” Randy Rogers Band is subsequent set to affix Parker McCollum on his tour cease at The Wharf Amphitheater in Orange Seashore, AL on July 26. They can even come collectively to assist elevate cash for the communities affected by the catastrophic flooding throughout Texas with a star-studded profit live performance dubbed, Band Collectively Texas. The occasion is ready to happen on Sunday, August 17 at Moody Middle in Austin, TX with proceeds benefitting The Neighborhood Basis of the Texas Hill Nation.
