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In the sweltering Texas heat, Neednoname emerged, his lyrics slurred but sharp as a whip, carrying the same laid-back charm as a lazy summer day. But it wasn’t until I caught him trading bars with SME Taxfree on “Late September” that I realized I’d been sleepwalking through this debutante ball of a beat. Styrofoam cups in hand, the party was in full swing, with Neednoname’s quick-witted punchlines delivering more punch than a perfectly poured cup of coffee. Taxfree, on the other hand, is a star who doesn’t let the crowd stray for a second. He’s got the magic that keeps me listening, hooked on the very words that might otherwise lull me to sleep.

It’s no secret that hip-hop fans are spoiled for choice, with tracks pouring in at an alarming rate. How can you possibly keep track? The answer is simple: let The Ones do the work for you. Our daily dose of new and necessary rap, straight from the cutting edge, to keep you current and in the know.

Stay on the pulse with our latest Ones and tap into the flow of new sounds with Neednoname, and many more on our Spotify playlist โ€“ a playlist so fresh, you’ll be singing along in no time.